If you’re investing in search engine optimisation (SEO), you’ll want to know whether it’s paying off. Assessing the return on investment (ROI) of SEO sheds light on the success of your strategies and their overall impact on your business. However, calculating the ROI of SEO is not always straightforward, and…

Football clubs, like many organisations, serve the same purpose, to generate a profit and ensure their long-term sustainability in competitive environments. Scouting or player recruitment is akin to Human Resources, where identifying and recruiting the best talent can lead to teams gaining a competitive advantage. ‘Moneyball’, a term first coined…

IBM Data Science Professional Certificate Capstone Project — Introduction Brisbane is the 3rd largest city in Australia and the capital of Queensland, otherwise known as the Sunshine State. It has a diverse population of approximately 2.5 million people and is ranked top 50 in the world’s most liveable cities. With over 280 days of sunshine and pleasant weather all…