Varun ShrilalDecoding Digital Journeys: A Deep Dive into Attribution Models and Their Strategic ImpactExplore the intricacies of digital marketing attribution, understanding different models and tailoring strategies to guide your audience…12 min read·Sep 16, 2023----
Varun ShrilalHow To Determine The ROI of SEO (For Non-Ecommerce Businesses)If you’re investing in search engine optimisation (SEO), you’ll want to know whether it’s paying off. Assessing the return on investment…10 min read·Mar 15, 2023----
Varun ShrilalHow Big Data Analytics is Disrupting & Reshaping Scouting in Professional FootballFootball clubs, like many organisations, serve the same purpose, to generate a profit and ensure their long-term sustainability in…7 min read·Mar 6, 2021----
Varun ShrilalBattle of the Suburbs: Finding the best place to live in Brisbane using k-Means Clustering…IBM Data Science Professional Certificate Capstone Project16 min read·Jul 29, 2020----